Conservatorium of Music

University of Sydney

2008-2012

Under the direction of a new Dean, Sydney’s Conservatorium of Music had set its sights very high indeed. Determined to be positioned in the top five music schools worldwide, The Con undertook its first ever public facing branding campaign to draw attention to its remarkable (and mostly free) programs featuring the budding virtuosi of tomorrow. We worked in partnership with Feeder to re-brand The Con, and at the same time collaborated on expanding the institution’s public events and engagement to further highlight its achievements to the broadest public audience.