The Queensland Resources Council represents some of the biggest players in Australia’s minerals, oil and gas sectors. Yet the millions the Council’s members pour into community engagement wasn’t positively affecting the opinions of the general public. Increasingly, the sector was witnessing an erosion of public support for its existence and this posed a direct threat to the resource industry’s social licence to operate.
After comprehensive research and focus group studies, Gorman/Birrelll identified dozens of stories of the resources sector supporting research and innovation in health, education, the arts and the environment. Most, if not all, were hidden from public view and sometimes not even known to the companies that were funding the activity. We decided to bring these stories to the fore. The result was Resources for Queensland, an digital platform of film and video depicting the positive impacts and achievements of scientists, doctors and community and environmental leaders.